GRACE LEE

MARTINELLI'S

Sparkling Apple Juice Packaging

Martinelli’s Sparkling Apple Juice packaging was redesigned to add young and fun vibe to the product.

The bright green color gives the feeling of refreshment and hint of sweet and sour juicy taste. The color also helps the product to pop out better on market shelf display.

The two bottle carrier is made with cardstock, two separate pieces interlock to each other and create one carrier.

While designing the carrier, I also considered the real market situation where transportation cost is a major issue. The carrier was designed to be folded flat for cheaper and easier transportation.